Bill Estes Toyota
2023 Toyota Prius
Now available at Bill Estes Toyota in Indianapolis, IN
- Starting MSRP$27,450
- Horsepower194–196 hp
- EPA MPG49–57 city / 50–56 hwy
- DrivetrainFront Wheel Drive / All Wheel Drive

The 2023 Toyota Prius brings efficient hybrid performance, hatchback practicality, and seating for five to Indianapolis drivers. At Bill Estes Toyota, shoppers can explore how the Prius is configured across LE, XLE, and Limited trims, compare its pricing and performance with other Toyota models, and connect with live new-vehicle inventory serving the Greater Indianapolis metro area. The Prius lineup spans front-wheel drive and all-wheel drive configurations, with a 2.0-liter inline-four engine, automatic continuously variable transmission, and regular unleaded fuel. Visit Bill Estes Toyota at 3232 Harper Road in Indianapolis, IN, or begin online before arranging a showroom visit.
- Starting MSRP
- $27,450
- Horsepower
- 194–196 hp
- EPA MPG
- 49–57 city / 50–56 hwy
- Seating
- 5 seats
- Drivetrain
- Front Wheel Drive / All Wheel Drive
- Fuel
- Regular Unleaded
- Body Style
- Hatchback
How the 2023 Toyota Prius Compares With Toyota's Lineup
Pricing, power, fuel economy, and drivetrain help distinguish the Prius from other Toyota hatchbacks and performance-focused models. The 2023 Toyota Prius starts at $27,450, and MSRP excludes tax, title, registration and dealer fees.
| Spec | 2023 Toyota Prius | 2023 Toyota Corolla Hatchback | 2023 Toyota Prius Prime | 2023 Toyota GR Corolla |
|---|---|---|---|---|
| Starting MSRP | $27,450 | $22,965 | $32,350 | $35,900 |
| Horsepower | 194–196 hp | 169 hp | 220 hp | 300 hp |
| EPA MPG | 49–57 city / 50–56 hwy | 30–32 city / 38–41 hwy | — | 21 city / 28 hwy |
| Seating | 5 seats | — | — | 5 seats |
| Fuel | Regular Unleaded | Regular Unleaded | Regular Unleaded | Premium Unleaded (Required) |
Manufacturer figures for the model year shown; a range spans that model's trims. Starting MSRP excludes tax, title, registration, and dealer fees.
The 2023 Toyota Corolla Hatchback starts at $22,965 and produces 169 horsepower, compared with the Prius range of 194 to 196 horsepower. Its EPA fuel economy is 30–32 city / 38–41 hwy, while the Prius range is 49 to 57 city and 50 to 56 highway MPG; the Corolla Hatchback may suit buyers prioritizing a lower starting price, while the Prius favors shoppers focused on higher published fuel economy.
The 2023 Toyota Prius Prime starts at $32,350 and produces 220 horsepower, compared with the Prius starting MSRP of $27,450 and horsepower range of 194 to 196 hp. Both use regular unleaded fuel, so the Prius Prime may appeal to shoppers seeking greater power, while the Prius offers a lower entry price.
The 2023 Toyota GR Corolla starts at $35,900 and produces 300 horsepower, while the Prius range is 194 to 196 horsepower. The GR Corolla uses premium unleaded fuel and returns 21 city / 28 highway EPA MPG, whereas the Prius uses regular unleaded fuel and returns 49 to 57 city and 50 to 56 highway MPG; the GR Corolla suits performance-focused buyers, while the Prius favors efficiency-minded daily driving.
2023 Toyota Prius Specifications and Configuration
The 2023 Toyota Prius is a five-seat hatchback with a 2.0-liter engine, 1,987 cc of displacement, and peak power at 6,000 rpm. Its inline-four engine is paired with an automatic continuously variable transmission, and drivetrain choices range from front-wheel drive to all-wheel drive across the lineup.
Across the three trims, horsepower ranges from 194 to 196 hp, city fuel economy ranges from 49 to 57 MPG, and highway fuel economy ranges from 50 to 56 MPG. Acceleration from 0 to 60 mph ranges from 7 to 7.2 seconds, while cargo space behind the rear seats ranges from 20.3 to 23.8 cubic feet.
The Prius measures 181.1 inches long and 70.2 inches wide, with height ranging from 55.9 to 56.3 inches and a 108.3-inch wheelbase. Curb weight ranges from 3,097 to 3,340 pounds, and fuel capacity ranges from 10.5 to 11.3 gallons.
Buying a 2023 Toyota Prius in Indianapolis
Bill Estes Toyota is located at 3232 Harper Road, Indianapolis, IN 46240, serving Indianapolis, Carmel, Fishers, Noblesville, Westfield, Lawrence, Zionsville, and Brownsburg. The dealership receives new Toyota vehicles on a rolling basis, so shoppers can use the search inventory link for current vehicle listings.
Bill Estes Toyota also supports online purchase planning through Clicklane, including payment customization, trade-value calculations, financing steps, and direct home delivery. Shoppers considering a trade can begin with the dealership's online trade appraisal.
What to Weigh Before Buying
Trim selection changes the Prius experience in meaningful ways. The LE has a $27,450 starting MSRP, 57 city MPG, 56 highway MPG, 23.8 cubic feet of cargo space behind the rear seats, and front-wheel drive. The XLE starts at $30,895, returns 52 city and 52 highway MPG, and has 20.3 cubic feet of cargo space behind the rear seats with front-wheel drive.
The Limited starts at $35,865, produces 196 hp, reaches 0 to 60 mph in 7 seconds, and uses all-wheel drive. Its published fuel economy is 49 city and 50 highway MPG, with 20.3 cubic feet of cargo space behind the rear seats, so buyers can weigh added power and drivetrain capability against the different efficiency and cargo figures of the other trims.