Bill Estes Toyota
2012 Toyota Prius c
Now available at Bill Estes Toyota in Indianapolis, IN
- Starting MSRP$18,950
- Horsepower99 hp
- EPA MPG53 city / 46 hwy
- DrivetrainFront Wheel Drive

The 2012 Toyota Prius c brings compact hatchback practicality and hybrid-minded efficiency to shoppers at Bill Estes Toyota in Indianapolis, Indiana. This page covers the Prius c’s pricing across its four trims, seating, front-wheel-drive configuration, fuel economy, dimensions, cargo room, performance figures, and key mechanical specifications, along with comparisons to similarly sized 2012 models. Shoppers can also learn how to explore Toyota inventory, arrange a trade-in, and connect with the dealership’s Indianapolis team at 3232 Harper Road. Bill Estes Toyota serves the Greater Indianapolis metro area, including Carmel, Fishers, Noblesville, Westfield, Lawrence, Zionsville, and Brownsburg, with new, certified pre-owned, used, and factory-authorized Toyota service options.
- Starting MSRP
- $18,950
- Horsepower
- 99 hp
- EPA MPG
- 53 city / 46 hwy
- Seating
- 5 seats
- Drivetrain
- Front Wheel Drive
- Fuel
- Regular Unleaded
- Body Style
- Hatchback
How the 2012 Toyota Prius c Compares With Competitors
Pricing, power, fuel economy, drivetrain, and fuel type can shape the right compact hatchback choice. The Prius c starts at $18,950, and MSRP excludes tax, title, registration and dealer fees.
| Spec | 2012 Toyota Prius c | 2012 Honda Insight | 2012 Kia Forte | 2012 Volkswagen Golf |
|---|---|---|---|---|
| Starting MSRP | $18,950 | $18,500 | $19,600 | $17,995 |
| Horsepower | 99 hp | 98 hp | 173 hp | 140–170 hp |
| EPA MPG | 53 city / 46 hwy | 41 city / 44 hwy | — | 23–30 city / 31–42 hwy |
| Drivetrain | Front Wheel Drive | Front Wheel Drive | Front Wheel Drive | Front Wheel Drive |
| Fuel | Regular Unleaded | Regular Unleaded | Regular Unleaded | Regular Unleaded / Diesel |
Manufacturer figures for the model year shown; a range spans that model's trims. Starting MSRP excludes tax, title, registration, and dealer fees.
Compared with the 2012 Honda Insight, the Prius c starts at $18,950 versus $18,500 and produces 99 hp versus 98 hp. Its 53 city / 46 highway MPG figures differ from the Insight’s 41 city / 44 hwy, while both use Front Wheel Drive and Regular Unleaded; the Prius c favors shoppers focused on higher stated fuel economy, while the Insight offers the lower starting MSRP.
Compared with the 2012 Kia Forte, the Prius c starts at $18,950 versus $19,600 and produces 99 hp versus 173 hp. Both use Front Wheel Drive and Regular Unleaded, so the Prius c favors shoppers prioritizing the stated 53 city / 46 highway MPG, while the Forte favors buyers seeking greater horsepower.
Compared with the 2012 Volkswagen Golf, the Prius c starts at $18,950 versus $17,995. The Prius c produces 99 hp and returns 53 city / 46 highway MPG, while the Golf lists 140–170 hp and 23–30 city / 31–42 hwy; both use Front Wheel Drive, and the Golf offers Regular Unleaded / Diesel fuel choices.
Specifications and Configuration
The 2012 Toyota Prius c is a five-seat hatchback with a 1.5 L inline-4 engine, automatic continuously variable transmission, and front-wheel drive. It uses regular unleaded fuel and produces 99 hp, with peak power at 4,800 rpm and 82 lb-ft of torque at 4,000 rpm.
Efficiency is a central part of the Prius c’s configuration, with 53 city MPG and 46 highway MPG. Performance includes a 0–60 time of 11.5 seconds. Cargo space behind the rear seats measures 17.1 cu ft, while the 9.5-gallon fuel capacity supports everyday commuting needs.
The Prius c measures 157.3 inches long, 66.7 inches wide, and 56.9 inches high, with a 100.4-inch wheelbase and a 2,500-pound curb weight. Across the four trims, starting MSRP ranges from $18,950 to $23,230, with a $795 destination charge.
Buying a 2012 Toyota Prius c in Indianapolis
Bill Estes Toyota serves Indianapolis and the surrounding Greater Indianapolis metro area from 3232 Harper Road, Indianapolis, IN 46240. Shoppers can search inventory for current Toyota vehicles and receive guidance on finding a model that fits their needs.
The dealership also supports online purchase planning through Clicklane, including payment customization, trade-value calculations, financing, and direct home delivery. For a trade-in conversation, use the trade-in process to begin evaluating your current vehicle.
What to Weigh Before Buying
Consider how the Prius c’s compact hatchback body, five-seat layout, 17.1 cu ft of cargo space, and front-wheel-drive configuration fit daily driving. Its 53 city MPG and 46 highway MPG figures may matter especially to commuters, while the 11.5-second 0–60 time reflects a measured focus on efficiency rather than quick acceleration.
Trim pricing spans $18,950 to $23,230, and the $795 destination charge applies alongside tax, title, registration, and dealer fees. Comparing the four trim starting prices with equipment needs can help keep the purchase decision aligned with budget and priorities.